Data to Wisdom,
Wisdom to Playful

The Recursive Layer

Visualization generates new data. The infographic itself becomes research material. One question answered reveals ten more worth asking.

Atoms, Not Just Bits

Data arrives digital. The last mile should be physical. Weight, texture, smell. Hand-cut cardboard says something pixels can't.

Full Spectrum Making

SQL to spray paint. Blender to wood carving. AI generation to felt-tip pens. Use every tool available because the goal is actionable insight, not tool purity.

Where Istanbul Travels

Sankey diagram showing Istanbul citizens' holiday travel patterns by destination and trip duration. One visualization answering: which holidays, which countries, what percentage, how long.

Built from GSM network data. Used by tourism planning authorities and transportation companies to predict seasonal demand.

Istanbul GSM Infographics

Read more on ResearchGate
Infographic analyzing Turkcell's subscriber call data for Istanbul residents, including project description, call duration and location analysis, tracking population density changes, disabled subscriber information, travel paths, and roaming data analysis with charts and maps.
Using Every Available Tool

A data curve shaped like a valley doesn't need to be abstract anymore.

Generate the hyper-realistic landscape. Then laser cut it.

Then hand it to your team to paint with felt-tip pens.

Cyanotype Campaign Results

Bitti Gitti
Circular white wall adorned with scattered red and black abstract shapes, set against a backdrop of dense trees under a cloudy sky.Four people standing and smiling with arms raised in front of a wall painted with large red book spines featuring white text in Turkish.Child in a pink sweater jumping in front of a gray wall covered with red book-shaped murals with white text.
Books People Actually Steal

Asked communities at street events: "Your 3 most loved books?" Hand-cut cardboard books, painted red, labeled with Posca pen.

Then we left the wall on the street for 72 hours and tracked which titles people stole to hang in their rooms.

Two data layers: what people say they love vs. what they take home.

The visualization became the research instrument.

Booksonwalls

BookSerf's memorable campaign
Sound to 3D renders

When it comes to visualizing sound, and changes in frequencies 3D visualizations help a lot. These renders are not just made for visual, but to deepen the understanding of the changes I'm making on the Wooden Sound System's passive amplification of sound.

A simple 1K Hz signal test, can help visualizing the peak increase but why stop there? Here are some of the experiments.

Cyanotype Campaign Results

Bitti Gitti
Wooden phone speaker components with charts comparing iPhone 6s speaker performance and volume increase using the Wooden Sound System.
Collage of various people posing happily in front of walls decorated with pink heart-shaped Post-it note art.
Even love letters can form a visual graph.  

Valentine's Day installation for 3M. Pixelated hearts made from pink Post-its on bookstore windows across the city.

Each person removed one, wrote their message, put it back. The installation filled itself with user-generated content. Hundreds participated. Thousands posted photos.

Design becomes participation platform. Participation generates content. Content spreads organically.

Post-it Valentines Day

From Database to Hand-Craft

01
Screenshot of a command-line interface showing system logs and status messages related to ISLAMORADA services, including interface registrations, UPS status, and AES middleware execution.

Data Intelligence

SQL queries, algorithmic analysis, pattern recognition. Finding the signal in millions of data points through rigorous computational methods.

02
3D modeling software interface showing a node-based workflow on the left and a pile of small gray cubes rendered on the right.

Digital Fabrication

With tools like Processing, Blender, and 3D printing, we translate insights into forms that bridge the screen and the physical world.

03

Physical Craft

From wood carving and spray painting to hand-cut cardboard and Posca pens, this is the final mile where data becomes something you can smell and feel.

04
Older woman with shoulder-length light hair holding a red badge with 'metamorfis' written on it, standing in a building lobby.

Participatory Systems

Designing for emergence, creating conditions where communities generate data through natural interaction, playful theft, and contribution.

The Path from Factory Floor to Data Art

Started at a TOFAS production line during my first industrial engineering internship - rearranged modules to free up 30m² while maintaining ergonomics and timing constraints. Fell in love with production, machining, and optimization right there.

Graduated from Koç University Industrial Engineering with Best Final Project Award - mapped Istanbul's movement patterns through GSM data, work that influenced municipal infrastructure and emergency planning.

Moved deeper into data at Turkcell, managing mobile ad optimization systems with millions of data points.

Then London - Shillington College to learn design. Realized good ideas need good presentation. Design isn't just aesthetics, it's how things work. Started building apps and websites for my own projects. Freelancing evolved - custom sites for Google, startups across Europe.

Pattern emerged: companies have employees who need to learn, create, be engaged. Hand craft met corporate needs.

Founded BittiGitti - screen printing kits, cyanotype sets, notebook-making workshops. For homes and corporations. The same pitch energy from "I'll build your custom site" became "I'll design your memorable workshop."

Co-founded BookSerf - book-sharing platform where reading data became street murals that generated their own social research.

Built a Wooden Sound System that won the German Design Award 2018. Required acoustic frequency visualization to optimize.

The thread: optimization never stopped. Factory floors. Data systems. Websites. Workshops. Physical products. They're all the same practice - finding better arrangements, making patterns visible, turning constraints into opportunities.

Custom data visualization, illustration, and product design are where it all converges.

Clients: Turkcell, 3M, Google, Airbnb, Mercedes, and startups that needed something no agency could template.

Based in Istanbul. Working globally.