Visualization generates new data. The infographic itself becomes research material. One question answered reveals ten more worth asking.
Data arrives digital. The last mile should be physical. Weight, texture, smell. Hand-cut cardboard says something pixels can't.
SQL to spray paint. Blender to wood carving. AI generation to felt-tip pens. Use every tool available because the goal is actionable insight, not tool purity.
Sankey diagram showing Istanbul citizens' holiday travel patterns by destination and trip duration. One visualization answering: which holidays, which countries, what percentage, how long.
Built from GSM network data. Used by tourism planning authorities and transportation companies to predict seasonal demand.
A data curve shaped like a valley doesn't need to be abstract anymore.
Generate the hyper-realistic landscape. Then laser cut it.
Then hand it to your team to paint with felt-tip pens.
Asked communities at street events: "Your 3 most loved books?" Hand-cut cardboard books, painted red, labeled with Posca pen.
Then we left the wall on the street for 72 hours and tracked which titles people stole to hang in their rooms.
Two data layers: what people say they love vs. what they take home.
The visualization became the research instrument.
Valentine's Day installation for 3M. Pixelated hearts made from pink Post-its on bookstore windows across the city.
Each person removed one, wrote their message, put it back. The installation filled itself with user-generated content. Hundreds participated. Thousands posted photos.
Design becomes participation platform. Participation generates content. Content spreads organically.
SQL queries, algorithmic analysis, pattern recognition. Finding the signal in millions of data points through rigorous computational methods.
With tools like Processing, Blender, and 3D printing, we translate insights into forms that bridge the screen and the physical world.
From wood carving and spray painting to hand-cut cardboard and Posca pens, this is the final mile where data becomes something you can smell and feel.
Designing for emergence, creating conditions where communities generate data through natural interaction, playful theft, and contribution.